Profiting From Paid Loyalty: 5 Rules From Panera, Walmart And P.F. Chang’s
Seven in 10 companies plan to revamp their loyalty programs in 2023. For many, the relaunch includes a premium, or paid, loyalty option. Are members willing to pay? When the model delivers on these five guidelines, they do. Here’s how retailers and brands can tell if a paid program makes sense.
Seven in 10 companies plan to revamp their loyalty programs in 2023. For many, the relaunch includes a premium, or paid, loyalty option. Are members willing to pay? When the model delivers on these five guidelines, they do. Here’s how retailers and brands can tell if a paid program makes sense.
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