AI Can Do as Bad a Job as Your PR Department
null By Joshua Ben RosenSept. 20, 2023 6:22 pm ETSpeaking to a Senate subcommittee on May 16, 2023, OpenAI CEO Sam Altman, IBM chief privacy officer Christina Montgomery and NYU professor emeritus Gary Marcus gave suggestions for regulating the AI industry—and highlighted the associated perils. Images: AFP/Getty Images/Reuters Composite: Mark KellySince ChatGPT exploded into popular awareness, many businesses have contemplated how they could use it to cut costs. The prospect is particularly enticing for marketing and communications, given that a majority of executives who oversee these functions see content production as one of the most valuable applications of generative artificial intelligence. Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8Continue reading your article witha WSJ subscriptionSubscribe NowAlready a subscriber? Sign InSponsored OffersGoPro: GoPro Promo Code: 15% Off Next Order w/ Email Sign-upSamsung: Samsung promo code
Sept. 20, 2023 6:22 pm ET
Since ChatGPT exploded into popular awareness, many businesses have contemplated how they could use it to cut costs. The prospect is particularly enticing for marketing and communications, given that a majority of executives who oversee these functions see content production as one of the most valuable applications of generative artificial intelligence.
Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
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