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AI Regulation Is Almost Here in Europe

Sam Altman, chief executive officer of OpenAI, the developer of ChatGPT. Photo: SeongJoon Cho/Bloomberg News By Kim Mackrael June 14, 2023 7:10 am ET BRUSSELS—Advances in artificial intelligence this year have rocked the tech industry, triggering calls from politicians, consumer groups and AI executives themselves for rules governing how to use the technology. Those regulations are now taking shape, at least on this side of the Atlantic. The European Union’s Parliament voted Wednesday to push forward draft legislation, called the AI Act, that is positioned to be the West’s first comprehensive set of AI regulations.  The draft legislation aims to regulate how companies train AI models with large data sets. It would, in some cases, require companies to disclose when content is gener

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AI Regulation Is Almost Here in Europe

Sam Altman, chief executive officer of OpenAI, the developer of ChatGPT.

Photo: SeongJoon Cho/Bloomberg News

BRUSSELS—Advances in artificial intelligence this year have rocked the tech industry, triggering calls from politicians, consumer groups and AI executives themselves for rules governing how to use the technology.

Those regulations are now taking shape, at least on this side of the Atlantic. The European Union’s Parliament voted Wednesday to push forward draft legislation, called the AI Act, that is positioned to be the West’s first comprehensive set of AI regulations. 

The draft legislation aims to regulate how companies train AI models with large data sets. It would, in some cases, require companies to disclose when content is generated using AI. 

Under the rules, companies would also need to design their AI models in a way that prevents them from creating illegal content, and they would be required to publish summaries of the copyrighted data used to train their models. 

Such an obligation would give publishers and content creators a potential means to seek a share of profits when their works are used as source material for AI-generated content by tools like ChatGPT.  

Current drafts of the bill would impose fines of up to 6% of a company’s global revenue in case of noncompliance.

Write to Kim Mackrael at [email protected]

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