EA Games is dead, long live EA Entertainment and EA Sports
EA are cutting themselves down the middle, with EA Games and EA Sports now making up two separate units, and the former getting a rebrand. From now on, EA Games will be known as EA Entertainment, which really doesn't have as good a ring to it (no one's going to be quoting "it's in the entertainment," any time soon are they?). The name change does imply a broader expansion into more than just games, but it's obviously a bit of a wait and see kind of situation until EA show off something that isn't a video game. Read more
EA are cutting themselves down the middle, with EA Games and EA Sports now making up two separate units, and the former getting a rebrand. From now on, EA Games will be known as EA Entertainment, which really doesn't have as good a ring to it (no one's going to be quoting "it's in the entertainment," any time soon are they?). The name change does imply a broader expansion into more than just games, but it's obviously a bit of a wait and see kind of situation until EA show off something that isn't a video game.
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