Health Insurers Invest in Digital to Boost Drug-by-Mail Delivery

null By Isabelle BousquetteJan. 4, 2024 3:23 pm ETKaiser Permanente says it is improving drug-prescription features on its digital app. Photo: Kaiser PermanenteHealth insurance companies say they want to offer more services directly to customers. But that requires dropping the cumbersome technology that has defined the industry in favor of the smartphone-app experience users have come to expect.Kaiser Permanente Chief Digital Officer Nari Gopala said he is working to remove friction from the company’s digital-pharmacy experience, including introducing prescription-refill reminders. “The experience itself is like what you’re used to as a consumer in other industries, like how you order your coffee or groceries,” Gopala said.Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8Sponsored OffersTurboTax: Up to 10% off online tax services with TurboTax discount codeThe Motley Fool: Epic Bundle - 3x Expert Stock RecommendationsH&R Block Tax: Get 20