How Fashion NFTs Fizzled

Fashion’s NFT collections have shared a similar trajectory: They launched with a lot of hype, but then enthusiasm quickly faded. Today, brands haven’t given up on NFTs, but they’re looking for more practical uses for the technology.

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How Fashion NFTs Fizzled
Fashion’s NFT collections have shared a similar trajectory: They launched with a lot of hype, but then enthusiasm quickly faded. Today, brands haven’t given up on NFTs, but they’re looking for more practical uses for the technology.

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