Inside Mattel, Inc.’s dreamhouse
Mattel is trying to pull off the ultimate balancing act — juggling profit with pop culture, commodification with aspiration. But can the company’s reinvention survive a culture disenchanted with franchises?
Mattel is trying to pull off the ultimate balancing act — juggling profit with pop culture, commodification with aspiration. But can the company’s reinvention survive a culture disenchanted with franchises?
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