Musk Says Twitter Will Change Its Logo to X
Billionaire owner says he will soon ‘bid adieu’ to the company’s brand and ‘all the birds’ Twitter’s bird logo adorns the company’s headquarters in San Francisco. Photo: constanza hevia/Agence France-Presse/Getty Images By Collin Eaton July 23, 2023 8:52 am ET Elon Musk said Twitter will soon change its brand, writing in a series of tweets early Sunday that the social media platform would switch its longtime blue bird logo to “X.” “If a good enough X logo is posted tonight, we’ll make [it] go live worldwide tomorrow,” Musk wrote. The billionaire owner of Twitter also posted an image of a flickering “X.” “Soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk wrote in another post. In the same series of tweets, Musk launched a user
Twitter’s bird logo adorns the company’s headquarters in San Francisco.
Photo: constanza hevia/Agence France-Presse/Getty Images
Elon Musk said Twitter will soon change its brand, writing in a series of tweets early Sunday that the social media platform would switch its longtime blue bird logo to “X.”
“If a good enough X logo is posted tonight, we’ll make [it] go live worldwide tomorrow,” Musk wrote. The billionaire owner of Twitter also posted an image of a flickering “X.”
“Soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” Musk wrote in another post. In the same series of tweets, Musk launched a user poll about changing the default platform color to black.
Twitter didn’t immediately respond to a request for comment.
Elon Musk, the billionaire owner of Twitter, has a long history with the letter X.
Photo: Matthew Busch for The Wall Street Journal
Twitter said in a legal filing earlier this year that it had a new company name, X Corp., and was a privately held company incorporated in Nevada, instead of Twitter’s previous domicile in Delaware. Twitter’s principal place of business remains San Francisco, where the company is based. X Corp. has a parent company named X Holdings Corp., according to the filing.
Online chatter speculated that the company name change was part of a grand vision about which Musk has tweeted, which is using his acquisition of Twitter to help create “X, the everything app.”
Musk, whose rocket company Space Exploration Technologies is called SpaceX, has a long history with the letter. His former online banking startup, X.com, later became PayPal after a merger with another firm. Musk often refers to one of his children as X.
“Not sure what subtle clues gave it [away], but I like the letter X,” Musk tweeted Sunday, along with a photo of himself making an X with his forearms.
Write to Collin Eaton at [email protected]
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