Netflix Winds Down DVD-Rental Business
Netflix is ending 25 years of mailing shows and movies to subscribers. Photo: Michael Liedtke/Associated Press By Sarah Krouse April 18, 2023 3:30 pm ET Inc. will ship its last red DVD envelopes in September, the company said, ending 25 years of mailing shows and movies to subscribers. The streaming service said in a Tuesday blog post that the mailed DVDs changed how people watch content at home, giving them choice and control over what they watched. Mailed DVDs “paved the way for the shift to streaming,” Netflix’s co-chief executive, Ted Sarandos, said in the blog. “Our goal has always been to provide the best service for our members but as the business continues to shrink that’s going to become increasingly difficult,” Mr. Sarandos said. Th
Netflix is ending 25 years of mailing shows and movies to subscribers.
Photo: Michael Liedtke/Associated Press
By
The streaming service said in a Tuesday blog post that the mailed DVDs changed how people watch content at home, giving them choice and control over what they watched. Mailed DVDs “paved the way for the shift to streaming,” Netflix’s co-chief executive, Ted Sarandos, said in the blog.
“Our goal has always been to provide the best service for our members but as the business continues to shrink that’s going to become increasingly difficult,” Mr. Sarandos said. The company will wind down its DVD.com website later this year.
Netflix is scheduled to report first-quarter earnings later Tuesday.
Updates to follow as news develops.
Write to Sarah Krouse at [email protected]
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