Notable & Quotable: Google and ‘Shocking Content’
‘If your site or app received restricted ad serving previously . . . you may request a review or appeal.’ July 30, 2023 6:07 pm ET Photo: Rafael Henrique/Zuma Press From a July 27 email to companies that sell ads via Google: Dear Ad Manager Partner, On 30 August 2023, Google will update [its policy on] Shocking content in the Google Publisher Restrictions to include an exception for gameplay imagery. In the context of gameplay imagery, content is only considered to “contain gruesome, graphic, or disgusting accounts or imagery” or “depict acts of violence” if it depicts acts of torture, sexual violence, violence against minors, violence against prominent real-name persons, or violence against an individual or group on the basis of a characteristic that is associated with systemic discrimination or marginalization. . . . Please review the update to d
Photo: Rafael Henrique/Zuma Press
From a July 27 email to companies that sell ads via Google:
Dear Ad Manager Partner,
On 30 August 2023, Google will update [its policy on] Shocking content in the Google Publisher Restrictions to include an exception for gameplay imagery. In the context of gameplay imagery, content is only considered to “contain gruesome, graphic, or disgusting accounts or imagery” or “depict acts of violence” if it depicts acts of torture, sexual violence, violence against minors, violence against prominent real-name persons, or violence against an individual or group on the basis of a characteristic that is associated with systemic discrimination or marginalization. . . .
Please review the update to determine if it affects your site or app. If your site or app received restricted ad serving previously due to Shocking content but you believe ad serving should no longer be restricted following the update, you may request a review or appeal of your site or app on or after 30 August 2023. Learn more about requesting a review or appeal.
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