Overstock.com Buys Bed Bath & Beyond Intellectual Property for $21.5 Million
Overstock.com’s purchase of Bed Bath & Beyond brand assets also includes the retailer’s loyalty-program data. Photo: Daniel Carde/Bloomberg News By Denny Jacob June 28, 2023 4:51 pm ET Overstock.com has completed a $21.5 million acquisition of certain intellectual-property assets of Bed Bath & Beyond following the home-goods retailer’s bankruptcy earlier this year. The all-cash deal wrapped up under a process supervised by the bankruptcy court, Overstock said Wednesday. Overstock’s purchased assets include Bed Bath’s website and domain names, trademarks, trade names, patents, customer database, loyalty-program data and other brand assets related to the Bed Bath & Beyond banner. They exclude any assets associated with Bed Bath & Beyond’s brick-a
Overstock.com’s purchase of Bed Bath & Beyond brand assets also includes the retailer’s loyalty-program data.
Photo: Daniel Carde/Bloomberg News
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Overstock.com has completed a $21.5 million acquisition of certain intellectual-property assets of Bed Bath & Beyond following the home-goods retailer’s bankruptcy earlier this year.
The all-cash deal wrapped up under a process supervised by the bankruptcy court, Overstock said Wednesday.
Overstock’s purchased assets include Bed Bath’s website and domain names, trademarks, trade names, patents, customer database, loyalty-program data and other brand assets related to the Bed Bath & Beyond banner. They exclude any assets associated with Bed Bath & Beyond’s brick-and-mortar business as well as the Buybuy Baby and Harmon banners and their assets.
Overstock said it plans to relaunch Bed Bath & Beyond’s domain in Canada within the next week, followed weeks later by a relaunch of a refreshed website, mobile app and loyalty program in the U.S. It will hold a call with analysts Thursday to further discuss the deal.
Bed Bath & Beyond filed for bankruptcy-court protection in April.
Photo: Thalia Juarez for The Wall Street Journal
The Wall Street Journal earlier this month said Bed Bath & Beyond was fielding interest from Overstock for the intellectual property behind the main company banner, citing people familiar with talks.
After years of losses and an acute cash crunch, Bed Bath & Beyond filed for bankruptcy in April.
Bed Bath & Beyond also is in talks to keep its Buybuy Baby chain open through a possible sale to the private-equity owner of children’s apparel retailer Janie and Jack, the Journal also reported.
Write to Denny Jacob at [email protected]
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