Transparency in Digital Campaign Spending
For two straight election cycles, the clients of Push Digital Group have led all Republican U.S. Senate candidates in digital fundraising. July 11, 2023 11:47 am ET Voters use private booths in New York, Nov. 8, 2022. Photo: Michael Brochstein/Zuma Press In “The High Cost of Losing Elections” (Inside View, June 26), Andy Kessler claims there is little transparency to digital spending in political campaigns. On the contrary, with many campaigns raising the majority of funds from online grassroots donations, spending for digital fundraising is one of the most scrutinized line items for any campaign. It has to be, or else you go broke. That means daily reports, regular meetings with campaign management to maximize return on investment, and quarterly compliance reporting to the Federal Election Commission. The proof is in the pudding. For two
Voters use private booths in New York, Nov. 8, 2022.
Photo: Michael Brochstein/Zuma Press
In “The High Cost of Losing Elections” (Inside View, June 26), Andy Kessler claims there is little transparency to digital spending in political campaigns. On the contrary, with many campaigns raising the majority of funds from online grassroots donations, spending for digital fundraising is one of the most scrutinized line items for any campaign. It has to be, or else you go broke. That means daily reports, regular meetings with campaign management to maximize return on investment, and quarterly compliance reporting to the Federal Election Commission.
The proof is in the pudding. For two straight election cycles, the clients of Push Digital Group, a company that Mr. Kessler references, have led all Republican U.S. Senate candidates in digital fundraising. Sen. Lindsey Graham was the No. 1 Republican fundraiser in 2020, and Herschel Walker was the No. 1 Republican fundraiser in 2022. Both campaigns raised over $50 million online, while spending only a fraction of that to raise the funds. At Push Digital Group, we pride ourselves on our transparent and data-driven approach to digital fundraising and advertising. Numbers don’t lie.
Phil Vangelakos
Managing partner, Push Digital Group
Charleston, S.C.
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