Twitch Nixes Branded-Content Rule Changes After Backlash
Twitch to creators: Oops, never mind. The Amazon-owned livestreaming platform on Wednesday revoked its new branded-content guidelines the day after putting them into place, following a backlash from creators. The changes, which were scheduled to be effective July 1, would have restricted the kinds of ads allowed on Twitch — completely banning “burned-in” (i.e., in-stream) […]
Twitch to creators: Oops, never mind. The Amazon-owned livestreaming platform on Wednesday revoked its new branded-content guidelines the day after putting them into place, following a backlash from creators. The changes, which were scheduled to be effective July 1, would have restricted the kinds of ads allowed on Twitch — completely banning “burned-in” (i.e., in-stream) […]
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