Why Max Decided to Lose ‘HBO’ in Its Name
null By Megan GrahamDec. 30, 2023 9:00 am ETA scene from HBO’s ‘The White Lotus.’ HBO is just one part of the programming on Warner Bros. Discovery streaming service Max. Photo: Courtesy of HBOWarner Bros. Discovery sliced “HBO” from the name of its “HBO Max” streaming service earlier this year, sacrificing a seminal television brand name to convince consumers that it offers more than HBO’s style of programming.But the company is navigating a difficult time in streaming, as a growing mountain of competitors scramble for subscription fees and ad revenue. Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8Sponsored OffersWalmart: $20 Off Walmart Promo Code - Any $50+ OrderBest Buy: Save $1000 discount on iPhone 15 Pro and Pro Max - Best Buy couponeBay: Unlock 10% Off orders With this eBay couponGroupon: Extra 30% off the sale price with Groupon discount codeSamsung: Secret Samsung Promo code: 20% OffVerizon: Samsung bundle worth $2,100 for fr
Dec. 30, 2023 9:00 am ET
Warner Bros. Discovery sliced “HBO” from the name of its “HBO Max” streaming service earlier this year, sacrificing a seminal television brand name to convince consumers that it offers more than HBO’s style of programming.
But the company is navigating a difficult time in streaming, as a growing mountain of competitors scramble for subscription fees and ad revenue.
Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
- Walmart:
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Extra 30% off the sale price with Groupon discount code - Samsung:
Secret Samsung Promo code: 20% Off - Verizon:
Samsung bundle worth $2,100 for free
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