‘Flamin’ Hot’ Shows How Diversity Impacted Frito-Lays Bottom Line
Flamin' Hot tells the story of Richard Montanez, considered the "godfather of Hispanic marketing," played by Jesse Garcia, a Frito Lay janitor who utilizes his incenti...
Flamin' Hot tells the story of Richard Montanez, considered the "godfather of Hispanic marketing," played by Jesse Garcia, a Frito Lay janitor who utilizes his incenti...
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