Legislators Aim to Help Celebrities and Consumers Fight Deepfake Scam Ads

null By Patrick CoffeeNov. 6, 2023 6:00 am ETFilm star Tom Hanks took to Instagram in October to warn consumers about an AI-generated deepfake ad in which he appeared to endorse an unnamed company’s dental plan. Photo: Evan Agostini/Invision/Associated PressSome TikTok users recently encountered an ad in which the YouTube star known as MrBeast appeared to offer 10,000 new iPhones for just $2 each.The deal sounded too good to be true, and it was. MrBeast last month joined film star Tom Hanks and CBS anchor Gayle King in a growing cohort of celebrities who say scammers have made unauthorized use of their likenesses in convincing, AI-generated deepfake ads hawking phones, fake dental plans and dubious weight-loss solutions.Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8Continue reading your article witha WSJ subscriptionSubscribe NowAlready a subscriber? Sign InSponsored OffersDoorDash: 50% off + free delivery on any order with DoorDash pr